Apple buys Promixity
Dec 4th, 2006
This announcement appeared on Proximity's
website this morning.
"We are pleased to announce that all Proximity technology and
intellectual property, including artbox workgroup and artbox
enterprise, was recently acquired by Apple.
"We remain a dedicated leading provider of creative media asset
management and production workflow software. Our cutting edge
production workflow solutions are widely considered the defacto
standard for the ingestion, retrieval, browsing, editing, management,
cataloging and storage of broadcast rich-media assets. Proximity
solutions empower the customer to Protect, leverage and extend media
with the best-of-breed equipment available in broadcasting today."
This is an interesting addition to Apple's portfolio of
technologies, with asset management at an enterprise level being a
sinificant gap in the product line-up. This is probably the second
asset management technology company purchased by Apple, given that many
people think that the UK company S.A.L.T. was purchased by Apple about
18 months ago. S.A.L.T. produced asset management tools for Shake. That
site has been taken down and it appears that some of the former
employees have relocted form the UK to Cupertino, near Apple's
headquarters.
It's looking like a very interesting NAB 2007 for Apple. At NAB
2006, Apple were showing Proximity's tools as their answer to Avid
Interplay.
MPEG LA Announces H.264 Streaming Will Be Free Forever
Aug 27th, 2010
MPEG LA extends royalty-free H.264 compression license indefinitely on content that is free.
Boris AAF Transfer Now Supports Avid DS
Aug 26th, 2010
New Version 1.0.5 supports the Avid High-resolution conform, compositing, and graphics solution.
BuZZ Show and Podcast August 18
Aug 26th, 2010
Creating production music you can't hate, A performer's perspective on music, Film restoration and enhancement and Editing video without touching a clip
Cache-A Introduces Pro-Cache Library Option at IBC
Aug 25th, 2010
The Pro-Cache Library Option automates cartridge loading for archiving, restoring and cartridge spanning when archiving large projects.
ProMAX Announces Adobe Premiere Pro
Aug 25th, 2010
The Adobe Premiere Pro is an editing station configured specifically for Adobe Premiere.
|
|