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All the News now and in your digital future!

Apple buys Promixity

Dec 4th, 2006

This announcement appeared on Proximity's website this morning.

"We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple.

"We remain a dedicated leading provider of creative media asset management and production workflow software. Our cutting edge production workflow solutions are widely considered the defacto standard for the ingestion, retrieval, browsing, editing, management, cataloging and storage of broadcast rich-media assets. Proximity solutions empower the customer to Protect, leverage and extend media with the best-of-breed equipment available in broadcasting today."

This is an interesting addition to Apple's portfolio of technologies, with asset management at an enterprise level being a sinificant gap in the product line-up. This is probably the second asset management technology company purchased by Apple, given that many people think that the UK company S.A.L.T. was purchased by Apple about 18 months ago. S.A.L.T. produced asset management tools for Shake. That site has been taken down and it appears that some of the former employees have relocted form the UK to Cupertino, near Apple's headquarters.

It's looking like a very interesting NAB 2007 for Apple. At NAB 2006, Apple were showing Proximity's tools as their answer to Avid Interplay.



MPEG LA Announces H.264 Streaming Will Be Free Forever

Aug 27th, 2010

MPEG LA extends royalty-free H.264 compression license indefinitely on content that is free.

Boris AAF Transfer Now Supports Avid DS

Aug 26th, 2010

New Version 1.0.5 supports the Avid High-resolution conform, compositing, and graphics solution.

BuZZ Show and Podcast August 18

Aug 26th, 2010

Creating production music you can't hate, A performer's perspective on music, Film restoration and enhancement and Editing video without touching a clip

Cache-A Introduces Pro-Cache Library Option at IBC

Aug 25th, 2010

The Pro-Cache Library Option automates cartridge loading for archiving, restoring and cartridge spanning when archiving large projects.

ProMAX Announces Adobe Premiere Pro

Aug 25th, 2010

The Adobe Premiere Pro is an editing station configured specifically for Adobe Premiere.

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Canon Introduces XF100 and XF105 Pro Camcorders

MPEG LA Announces H.264 Streaming Will Be Free Forever

ProMAX Announces Adobe Premiere Pro

Panasonic Announces AJ-HPX3100 P2 HD Camcorder

Singular Software Announces Presto

Red Giant Announces Knoll Light Factory 2.7

Redrock Micro Brings Redrock|ops to Light

ToolsOnAir Introduces just:play 1.2

Switronix, Inc. Releases XP-ZOOM-5 and PB70-24

Apple releases Logic 8, MainStage and Logic Studio Knowledge Base Articles


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