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All the News now and in your digital future!

Apple buys Promixity

Dec 4th, 2006

This announcement appeared on Proximity's website this morning.

"We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple.

"We remain a dedicated leading provider of creative media asset management and production workflow software. Our cutting edge production workflow solutions are widely considered the defacto standard for the ingestion, retrieval, browsing, editing, management, cataloging and storage of broadcast rich-media assets. Proximity solutions empower the customer to Protect, leverage and extend media with the best-of-breed equipment available in broadcasting today."

This is an interesting addition to Apple's portfolio of technologies, with asset management at an enterprise level being a sinificant gap in the product line-up. This is probably the second asset management technology company purchased by Apple, given that many people think that the UK company S.A.L.T. was purchased by Apple about 18 months ago. S.A.L.T. produced asset management tools for Shake. That site has been taken down and it appears that some of the former employees have relocted form the UK to Cupertino, near Apple's headquarters.

It's looking like a very interesting NAB 2007 for Apple. At NAB 2006, Apple were showing Proximity's tools as their answer to Avid Interplay.



ToolsOnAir Introduces just:play 1.2

Aug 31st, 2010

just:play is a fully automated video and graphics playout solution.

Switronix, Inc. Releases XP-ZOOM-5 and PB70-24

Aug 31st, 2010

The XP-ZOOM-5 is a cable that provides a power solution for the Zoom H4N and the PB70-24 is a PowerBase 70 unit with a 24 inch cable.

YoYotta to Introduce YoYo v.3 at IBC

Aug 31st, 2010

YoYo v.3 is the newest version of postproduction workflow management system.

Red Giant Announces Knoll Light Factory 2.7

Aug 27th, 2010

Knoll Light Factory upgrades their plug-in that simulates lens flares and other lighting effects.

Atlona Technologies Releases the AT-PCLink

Aug 27th, 2010

The AT-PCLink is a new wireless KVM extender.

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popular

Canon Introduces XF100 and XF105 Pro Camcorders

MPEG LA Announces H.264 Streaming Will Be Free Forever

ProMAX Announces Adobe Premiere Pro

Panasonic Announces AJ-HPX3100 P2 HD Camcorder

Singular Software Announces Presto

Red Giant Announces Knoll Light Factory 2.7

Redrock Micro Brings Redrock|ops to Light

ToolsOnAir Introduces just:play 1.2

Switronix, Inc. Releases XP-ZOOM-5 and PB70-24

Apple releases Logic 8, MainStage and Logic Studio Knowledge Base Articles


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