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Apple buys Promixity

Dec 4th, 2006

This announcement appeared on Proximity's website this morning.

"We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple.

"We remain a dedicated leading provider of creative media asset management and production workflow software. Our cutting edge production workflow solutions are widely considered the defacto standard for the ingestion, retrieval, browsing, editing, management, cataloging and storage of broadcast rich-media assets. Proximity solutions empower the customer to Protect, leverage and extend media with the best-of-breed equipment available in broadcasting today."

This is an interesting addition to Apple's portfolio of technologies, with asset management at an enterprise level being a sinificant gap in the product line-up. This is probably the second asset management technology company purchased by Apple, given that many people think that the UK company S.A.L.T. was purchased by Apple about 18 months ago. S.A.L.T. produced asset management tools for Shake. That site has been taken down and it appears that some of the former employees have relocted form the UK to Cupertino, near Apple's headquarters.

It's looking like a very interesting NAB 2007 for Apple. At NAB 2006, Apple were showing Proximity's tools as their answer to Avid Interplay.



Metaglue Announces masterView and postView

Sep 1st, 2010

The two new products are MXF viewers; masterView is for broadcast and postView is for post offer easy to read displays.

Carl Zeiss Announces the Distagon T* 1.4/35

Sep 1st, 2010

The Distagon T* 1.4/35 is a new moderate wide-angle lens.

MAXON Announces Immediate Availability of Release 12 of 3D Package CINEMA 4D

Sep 1st, 2010

Industry-leading 3D software has new version that extends dynamics, rendering, scripting, character animation capabilities and company introduces new streamlined product offerings.

Singular Software Announces Presto

Aug 31st, 2010

The Presto application automates packaging and distributing presentation videos.

Canon Introduces XF100 and XF105 Pro Camcorders

Aug 31st, 2010

The XF100 and XF105 are 1080p, 4:2:2 pro camcorders.

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Canon Introduces XF100 and XF105 Pro Camcorders

MPEG LA Announces H.264 Streaming Will Be Free Forever

ProMAX Announces Adobe Premiere Pro

Panasonic Announces AJ-HPX3100 P2 HD Camcorder

Singular Software Announces Presto

Red Giant Announces Knoll Light Factory 2.7

Redrock Micro Brings Redrock|ops to Light

ToolsOnAir Introduces just:play 1.2

Switronix, Inc. Releases XP-ZOOM-5 and PB70-24

Apple releases Logic 8, MainStage and Logic Studio Knowledge Base Articles


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