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Apple buys Promixity

Dec 4th, 2006

This announcement appeared on Proximity's website this morning.

"We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple.

"We remain a dedicated leading provider of creative media asset management and production workflow software. Our cutting edge production workflow solutions are widely considered the defacto standard for the ingestion, retrieval, browsing, editing, management, cataloging and storage of broadcast rich-media assets. Proximity solutions empower the customer to Protect, leverage and extend media with the best-of-breed equipment available in broadcasting today."

This is an interesting addition to Apple's portfolio of technologies, with asset management at an enterprise level being a sinificant gap in the product line-up. This is probably the second asset management technology company purchased by Apple, given that many people think that the UK company S.A.L.T. was purchased by Apple about 18 months ago. S.A.L.T. produced asset management tools for Shake. That site has been taken down and it appears that some of the former employees have relocted form the UK to Cupertino, near Apple's headquarters.

It's looking like a very interesting NAB 2007 for Apple. At NAB 2006, Apple were showing Proximity's tools as their answer to Avid Interplay.



Noise Industries Releases FxFactory Pro 2.5

Jul 29th, 2010

FxFactory is a visual effects package; the upgrade package includes eight new plug-ins.

MusicRevolution.com Launches Free Music Program for Organizations in Need

Jul 29th, 2010

The Free Music Program gives schools, educational institutions and non-profit organizations access to production music.

The Pixel Farm Unveils PFMatchit

Jul 29th, 2010

The PFMatchit is a groundbreaking 2D/3D camera-tracking/matchmoving software package.

BuZZ Show and Podcast July 29

Jul 29th, 2010

Making money from your film,New trends in storage,Great new Final Cut tips and new Mac hardware

VES Announces Release of THE VES HANDBOOK OF VISUAL EFFECTS

Jul 28th, 2010

The VES Handbook of Visual Effects is the industry bible for VFX practices and procedures.

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ProMAX Releases Two New Editing Stations

Vinten Announces New Vision Blue

AbelCineTech Releases Cinedeck Extreme

The Foundry Releases MARI

New Canon MPEG-2 Full HD Codec Available

Apple releases Logic 8, MainStage and Logic Studio Knowledge Base Articles

Element Technica to Unveil New Pulsar and Neutron 3D Rigs at IBC

Blackmagic Announces Three New Products

The Foundry Introduces Kronos 5.0 and CameraTracker

CalDigit Offers Free AV Drive with Upgrade to HDPro2


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Thursday Jul 29th, 2010 - Live @ 6pm Pacific

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